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iOpener Institute Gen Y Report


How to retain talent:

Our research shows that for Gen Y, job fulfilment trumps a higher wage.

The report, 'Happiness at work - Maximising your psychological capital for success', analysed responses from over 18,000 young professionals. The results found that belief in the firm's economic or social purpose, and pride in the organisation and its work, had a strong correlation with staying at a company.

The report also showed that that there was virtually no correlation between increased levels of pay and likelihood of staying in a job


You can view our report here:

iOpener Institute Gen Y Report

“If you are in the ‘improving human productivity business’, in whatever guise, you need to engage with this new approach."

VP L&D, Xerox